The ultimate problem for Apple, Beats and any other media distributor is that people want to experience art for themselves. These marketers speak in terms of data, simplification, and “music discovery,” an asinine formalization of “turning on the radio.” It’s not about discovery, the “user experience,” or their “trust” in your brand: it’s about finding a way we can arrive at music, on our own terms, free of the hype, advertisements, PR chicanery, and editorial bias you’re offering. We’re not paying you to tell us what to like: we’re paying you to provide us an easy platform through which to navigate music. Shut up, and take our money.