Fraser Speirs - Blog - Battle: Los Angeles

The point is that this is a programme of culture change, not just technical change. Some may criticise this as “giving out candy” in school but people are not rational and children doubly so. You can enforce obedience through technical means or you can use all the carrots, sticks, honey, sweets, jokes, cajoling and nudging that real, sustainable cultural shifts require to move your organisation to a better place.