In this new, DIY, direct to fan, social connected world, there are many many more measures of what one can now aspire to. Indeed, isn’t the promise of the Internet in part the broadening of who can create, and what the results of that creation can potentially be? Isn’t the promise of the Internet the allowance for the actualization of many different types of goals. Macklemore’s is, in fact, not the only one. Maybe it isn’t the important one.