It’s unwise and futile to try to shove iPhone interfaces and paradigms into the Apple Watch. Instead, design for what the Watch really is.

I think it’s important to remember when we’re all trying to start something from scratch that you have to start at zero, and the first product will probably suck. It’ll be a motherboard, when what you really wanted to build was an all-aluminum Macbook Air with a Retina display.

When I was a kid back in the ’70s and ’80s I was really into hi-fi systems. I couldn’t afford much gear, but I could borrow copies of The Absolute Sound and read them cover-to-cover. In those days the general wisdom was to buy an amplifier with way more power than you could possibly ever use, because it would sound great at low and normal volumes.

That wisdom stuck in my head, and I think it applies to software